Ruby Capital City Campaign

I think that I must be missing New Zealand a heck of a lot, because I seem to constantly find myself browsing at my favourite A/W 12 collections and campaigns from my favourite kiwi designers.

Ruby's Dinsosour Sweater hits stores

Okay, so those of you who have been reading my blog for awhile may remember my absolute LOVE for Ruby's A/W 2012 Dinosaur Sweater following their show at NZFW last year. And I am happy to announce that this bad boy has finally hit stores!

Toes + Fingers + Ruby = Summer

Soo, it may have only been like 14 degrees in Wellington today, but who the heck cares when you have these amazing shades of Ruby nail polish on your toots and fingers! These beautiful shades scream summer through and through, and make me feel like diving into the ocean or something along those summery lines... Yes! Here's hoping that wearing as pretty shade of Ruby polish will encourage the summer sun to come out of his sleepy slumber!

Images: rubynz.com

Ruby Garage Sale

If you're in Auckland this Saturday I URGE you to attend this bad boy. No doubt there will be some fantastic bits and bobs for Ruby lovers to get their grubby little mitts on.

Once again, I will not be attending due to the fact that I live in the capital city which is approximately ten hours drive from Auckland. GRRRRR! Seriously, Wellington is the capital city, at least give us a few end of season sales once in awhile! Oh well, when you head along on Saturday and buy amazing stuff, think of me and how miserable I will be at work... yes that's right! I have to work on Saturday. Luckyyyy meeeee.

Images: Ruby

NZFW: Day Three - backstage at Ruby and Liam

Backstage is where is the magic happens! A snippet of the glamour courtesy of Always Sometimes Anytime.

Images: Always Sometimes Anytime

NZFW: Day Three - Ruby

Augh, Ruby! Why must you be so cool? As soon as I laid eyes on this collection I literally saw all of the money I will save over summer go right out the door. Well not literally... but you know! The collection that walked down the runway at Ruby this morning can only be described as AMAZING. I realise that I refer to things as amazing fairly often, however I swear this is different! There is absolutely nothing I so not love about this collection. From the metallic's, to the geometric shapes, to to knitwear, it's all just flawless. Not to mention the shoes and the orange gloves! Woweee. This is by far my favourite NZFW show so far. According to reviewers Ruby's Capital City show was by far the most 'together' show thus far. It's because of collections like this that Ruby is one of my favourite brands. Ka Pai!

Images: Always Sometimes Anytime

Mc Fancy

Trust Macca's to combine fast-food with fashion!

Introducing Mc Fancy! In honour of Australian Fashion Week, Mc Donald's have created an up-market pop-up restaurant. This truly is fast food turned turned five star cuisine! It's amazing how much more appealing Maccas looks when it's put in some fashionable packaging!

Amy Moss of Eat Drink Chic was approached by The Cool Hunter to style the food for this shoot. I do not envy her of that task. Food styling is seriously hard and frustrating work! But she's done a great job. How cool is this, seriously! Love it!

Images: rubyboutique.co.nz

Wellington's Ruby Boutique gets a wee makeover

For the past two days, Wellington's Ruby Boutique has been closed for rennovations. If you're in town, pop down tomorrow to check out the new and improved store. I for one am very excited to see the improvements!

Images: rubyboutique.co.nz

Sam Shorter shines in Ruby's S/S campaign

I'm absolutely loving kiwi girl, Sam Shorter, in Ruby's new S/S 2011-12 campaign! Sam absolutely shines in Ruby's beautiful new season threads. In case you're not familiar with Sam Shorter, she is one of New Zealand's most in demand models. She's modeled for two of my favourite kiwi brands (Karen Walker and Ruby) and walked in an amazing twenty shows in last years NZ fashion week! For more of Sam click here.

P.S More of Ruby's new campaign to come!

Images: Katherine is Awesome

What to do this weekend: Visit the Ruby Boutique sale

The best thing about the fact that fashion is always so ahead of itself, is that winter pieces go on sale just as winter starts to get seriously cold! This weekend I strongly recommend visiting the beautiful Ruby Boutique sale for some amazing bargains (either in person or at the online store here).

Above are some of my favourite pieces from the sale. Ruby's selection of winter coats in particular are to die for! I plan to go in tomorrow and score myself a few winter bargains. Yay for sales! I'll let you know what I get!

Images: www.rubynz.com